The Law of Timing

The Law of Timing – When to Lead Is As Important As What to Do and Where to Go


Timing is often the difference between success and failure in an endeavor.
Every time a leader makes a move, there are really only four outcomes:

1) The Wrong Action at the Wrong Time Leads to Disaster – If
you take the wrong action at the wrong time, your people suffer
and so will your leadership.

2) The Right Action at the Wrong Time Brings Resistance
Having a vision for the right direction and knowing how to get
there is not enough. If you take the right action but do it at
wrong time, you may still be unsuccessful because the people you
lead can become resistant. Good leadership timing requires many

a. Understanding – leaders must have a firm grasp on the
b. Maturity – if leader’s motives aren’t right, their timing will
be off.
c. Confidence – people follow leaders who know what must
be done.
d. Decisiveness – wishy-washy leaders create wishy-washy
e. Experience – if leaders don’t possess experience, then they
need to gain wisdom from others who do possess it.
f. Intuition – timing often depends on intangibles, such as
momentum and morale.
g. Preparation – if the conditions aren’t right, leaders must
create those conditions.

3) The Wrong Action at the Right Time is a Mistake – the
greatest mistake made by entrepreneurs is knowing when to cut
their losses or when to increase their investment to maximize
gains. Their mistakes come from taking the wrong action at the
right time.

4) The Right Action at the Right Time Results in Success
When the right leader and the right timing come together an
organization achieves its goals and reaps incredible rewards.

Reading the right situation and knowing what to do are not enough to
make you succeed in leadership. If you want your company to move
forward, you must pay attention to timing. Only the right action at the
right time will bring success. No leader can escape the Law of Timing.


The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

John Maxwell is one of my favorite authors and leaders. I read all of his books. This book is a must for everyone who is a leader. Be the best leader you can be and create a team that will follow you.



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